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Rakuten Crimson House West, located in San Mateo, California, is home to a number of Rakuten Group companies and is the Americas Regional Head Office of Rakuten. In June 2016, to encourage greater collaboration between these various companies, a hackathon contest, or "Rakathon," was held. 
The ten teams that took part, made up of staff across the different group companies, competed over two days to develop a new service or tool.
Check out the report of this lively event to see some amazingly creative examples of bottom-up innovation, including a smartphone-based Virtual Reality product and a tool designed to manage the building’s popular pool table! 

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